JUSTIN MINGI CHO
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    Notes

    Thoughts on building companies, making decisions, and creating meaningful work.

    On Making Decisions That Define You

    2025-09-10

    Decisions aren’t isolated. They reflect the habits, beliefs, and patterns you’ve built—and if you’re not satisfied with them, you can change today to reshape tomorrow.

    On Building Habits That Last

    2024-12-10

    Lasting change isn’t about willpower—it’s about systems. Build an environment where the right choice is automatic.

    Small Teams, Big Impact

    2024-10-10

    The hidden advantages of staying lean—why small teams often outperform big ones, and how leverage beats headcount.

    The Art of Saying No

    2024-08-10

    Saying no to good things is how you create space for great ones.